Thursday, October 28, 2010

MasstigeWatch: Target's Go International All-Stars and Derek Lam for eBay

Just think: It was almost five years ago when I got excited about Target's very first Go International collaboration with Luella Bartley. My, how far we've come. There have been 18 designers since its inception, and to celebrate Go International's 5-year anniversary, Target is launching Designer Collective [subscription required], a collection of 34 dresses created by 17 of the Go designers (only one, Patrick Robinson, declined to participate, presumably due to his commitment with the Gap). The best part of this, however, is that the dresses are all previously sold styles. In other words, Designer Collective is like a Go International greatest hits collection. Which, if you think about it, is pretty darn brilliant. After all, aren't there pieces you wish you had scored when you had the chance? Designer Collective is due in stores March 13; we should see a preview sometime in February. And to refresh your memory, here's a list of past Go International designers:

Luella Bartley
Tara Jarmon
Paul & Joe
Behnaz Sarafpour
Proenza Schouler
Libertine
Alice Temperley
Erin Fetherston
Jovovich-Hawk
Rogan
Richard Chai
Jonathan Saunders
Thakoon (designer of my favorite Target dress of all time, pictured above)
Tracy Feith
Rodarte
Zac Posen
Tucker

For a trip down memory lane, click here to read my past musings on Target's designer collaborations.

Derek Lam is also throwing his hat into the masstige ring, albeit in a slightly unconventional way. Like Narcisco Rodriguez and Norma Kamali before him, Lam is partnering with eBay; however, the twist on his collection is that it will be crowd-sourced. Lam will unveil his designs next February during Fashion Week; fans can vote on their favorite looks at eBay.com, and the final collection will be available for purchase in spring/summer 2011. I am curious to see how this plays out--I am a huge fan of Lam's, and as someone who finds even his sales on Gilt Groupe out of reach, I'm excited he's testing the masstige waters. However, crowd-sourced projects can often go awry (as Refinery29 points out), so I am a bit nervous. I guess this means I'll just have to vote like crazy for my favorite looks. Will you help?

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