Wednesday, January 26, 2011

MasstigeWatch: +J, Swedish Hasbeens for H&M, Calypso for Target & more

Just when I thought I was Masstiged out, there are some new and exciting collaborations to look forward to this year. First up, more details have emerged on Calypso for Target, and Racked has word that, based on the press preview, it looks very promising. First of all, this is a "lifestyle" collaboration, a la Liberty of London last year, so there are clothes and accessories, plus items for children and the home, all with Calypso's signature bohemian-bourgeois aesthetic. Racked also notes that--haleluah!--the collection is heavy on soft cotton voile with some silk and linen thrown in. As you guys know, my biggest complaint about the Target lines tends to be about the janky fabrics, so this is welcome news. And all for $1.99-$59.99! My calendar is marked for May 1st--May Day indeed!

Also hitting stores May 1st is Sophie Theallet's line for Nine West, which is actually part of a bigger initiative called...wait for it...Shoelaborations. According to WWD [subscription required], Theallet's line will be priced similarly to Nine West's usual fare ($79-$109), and she'll be followed by Giles Deacon in fall 2011. (Whenever I hear of Giles Deacon, I think of Henry Holland's cheeky "Get your freak on Giles Deacon" T-shirt. But I digress.) Of the images released so far--a straw bag and an espadrille-ish heel--the line looks very summery and chic. Which, considering the weather outside, is practically making my mouth water.

In even more exciting shoe news, H&M is collaborating with Swedish Hasbeens, a line of which I am quite fond. No boots--this is a summer line--but lots of chic sandals, and at just $59.99-$69.99, they're less than a third of what the real deal costs. Fashionista has photos of the entire collection, which hits H&M stores on April 20; I have my eye on these strappy red sandals.

Finally, if you just can't wait till spring to get your Masstige on, Racked has the full scoop on the latest +J collection, which hit Uniqlo stores this morning. Word is that it's selling briskly and heavy on Egyptian cotton. As they say, shop early and shop often...

1 comment:

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