Wednesday, January 04, 2012

MasstigeWatch: Jason Wu for Target, Marni for H&M & more

It's been so long since I've done a MasstigeWatch post, but so many exciting things are happening in the world of masstige (not to mention the surprise Missoni Christmas presents some Target customers have received).

To kick off the New Year, a few Jason Wu for Target images have leaked to the press—Lucky has an ad campaign images as well as a few choice shots from the lookbook. While Wu is not exactly my style, this looks like a promising collection for fans of his ladylike looks. It hits stores in a month (!) on February 5th, however I anticipate having more lookbook images before then.

But as for masstige collections I'm really, truly excited for, H&M unveiled yet another powerhouse collaboration with Marni, due in stores March 8th. To add another layer of awesomeness, Sofia Coppola will direct the ads. I am particularly excited because March 8th is a Thursday, meaning (hopefully) people won't be camping out overnight for a chance at the goods, and thus I might actually be able to purchase something. I, of course, will share more photos as they're available.

And speaking of H&M, remember the Versace collection last November? Of course you do. Well, there's a part two of sorts, an online-exclusive resort collection due January 19th. The catch? H&M doesn't have e-commerce in the U.S. yet, so consider yourselves lucky, European readers! Fashionista has a preview of the entire collection, should you want to lust over it from afar.

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